Reviewed Jun 2026 · policies are checked weekly for changes · stated — every cell is read from Hulu's published policy; none has been tested (run by us) yet.
2Deletionstated
Hulu states a right to request deletion of the personal information it has collected (subject to legal exceptions) and supports account management and deletion requests via privacy@hulu.com and the Manage My Stuff controls, so deletion is scored at the full level.
Hulu Help Center — Manage My Stuff / deletion · accessed Jun 2026 ↗
0Sells / sharesstated
Hulu states certain third-party advertising collection "may be a sale or sharing" under California law and offers a "Do Not Sell or Share" opt-out, but the February 2026 California Attorney General $2.75M settlement (the largest CCPA settlement in state history) expressly named Hulu among the services where Disney failed to honor consumer opt-outs and kept selling and sharing data; this verified enforcement keeps it at the lowest level.
California DOJ — $2.75M CCPA settlement naming Hulu (Feb 2026) · accessed Jun 2026 ↗
1Trains AIstated
Hulu uses viewing behavior and account data for internal personalization and recommendations rather than to train generative AI models, and does not state it uses your personal data to train AI shared beyond the service, so model-training use is scored at the partial level.
Hulu — Privacy Policy (personalization) · accessed Jun 2026 ↗
§Enforcement action — deducts 2 points (severity 1); data practices without the penalty scored C (7/12)verified
California's Attorney General reached a $2.75 million CCPA settlement with Disney in February 2026 for failing to honor consumers' opt-out requests across Disney+, ESPN+, and Hulu.
California Attorney General · Feb 2026 ↗
Reviewed Jun 2026. Hulu's US state privacy rights run through the same Walt Disney privacy infrastructure (usprivacy.disney.com); the Hulu privacy page and help center were corroborated alongside the Disney privacy center. The Sells cell reflects the same verified February 2026 California Attorney General $2.75M settlement, which expressly named Hulu among the streaming services where Disney failed to honor opt-outs of data sale and sharing.