data report card

Data Report Card · Hulu

Hulu Data Report Card

Streaming · The Walt Disney Company
§ Enforcement action
Data
Practices
2Access1Portability1Friction2Deletion0Sells1Trains AI
=
D
§
5/12
Agent
Readiness
2Access 1Portability 0API access
=
C
3/6

Agent Readiness is a derived signal — a synthesis of two existing cells (Access, Portability) plus one sourced factor (API access), not an independently measured grade. API access scale: Best (2) consumer-grantable API · Moderate (1) partial / encumbered · Restrictive (0) manual export only. What is Agent Readiness?

§ This grade reflects a 2-point deduction (severity 1) for a verified regulatory action: 7/12 on data practices − 2 = 5/12D. The enforcement record is below.

Help me make a request →
Reviewed Jun 2026 · policies are checked weekly for changes  ·  stated — every cell is read from Hulu's published policy; none has been tested (run by us) yet.
2Accessstated
Hulu states you have the right to know about and obtain access to the personal information it has collected, submitted through Disney's request portal (usprivacy.disney.com) or via privacy@hulu.com.
Hulu — Your US State Privacy Rights · accessed Jun 2026 ↗
1Portabilitystated
Access returns a copy of your data, but Hulu does not document multiple confirmed structured machine-readable export formats (e.g. JSON plus CSV) for a self-serve portable download, so portability is scored at the single-format level.
Hulu — Your US State Privacy Rights (right to access) · accessed Jun 2026 ↗
1Frictionstated
Rights are exercised through the Disney request portal or a privacy email rather than a one-click in-product control, placing friction at the moderate level.
Hulu — Your US State Privacy Rights (how to request) · accessed Jun 2026 ↗
2Deletionstated
Hulu states a right to request deletion of the personal information it has collected (subject to legal exceptions) and supports account management and deletion requests via privacy@hulu.com and the Manage My Stuff controls, so deletion is scored at the full level.
Hulu Help Center — Manage My Stuff / deletion · accessed Jun 2026 ↗
0Sells / sharesstated
Hulu states certain third-party advertising collection "may be a sale or sharing" under California law and offers a "Do Not Sell or Share" opt-out, but the February 2026 California Attorney General $2.75M settlement (the largest CCPA settlement in state history) expressly named Hulu among the services where Disney failed to honor consumer opt-outs and kept selling and sharing data; this verified enforcement keeps it at the lowest level.
California DOJ — $2.75M CCPA settlement naming Hulu (Feb 2026) · accessed Jun 2026 ↗
1Trains AIstated
Hulu uses viewing behavior and account data for internal personalization and recommendations rather than to train generative AI models, and does not state it uses your personal data to train AI shared beyond the service, so model-training use is scored at the partial level.
Hulu — Privacy Policy (personalization) · accessed Jun 2026 ↗
§Enforcement action — deducts 2 points (severity 1); data practices without the penalty scored C (7/12)verified
California's Attorney General reached a $2.75 million CCPA settlement with Disney in February 2026 for failing to honor consumers' opt-out requests across Disney+, ESPN+, and Hulu.
California Attorney General · Feb 2026 ↗
0API access — feeds Agent Readiness, not the /12stated
Hulu offers no consumer-grantable OAuth API for an agent to fetch your own personal account data; the self-data path is the manual Disney request portal or privacy email, so agent access is scored at the lowest level.
Hulu — Your US State Privacy Rights (manual request, no consumer API) · accessed Jun 2026 ↗
Reviewed Jun 2026. Hulu's US state privacy rights run through the same Walt Disney privacy infrastructure (usprivacy.disney.com); the Hulu privacy page and help center were corroborated alongside the Disney privacy center. The Sells cell reflects the same verified February 2026 California Attorney General $2.75M settlement, which expressly named Hulu among the streaming services where Disney failed to honor opt-outs of data sale and sharing.

How to request your data from Hulu

  1. Go to https://www.hulu.com/your-us-state-privacy-rights — Hulu's data-request entry point.
  2. usprivacy.disney.com request portal or privacy@hulu.com (access / delete); Manage My Stuff; Do Not Sell or Share opt-out.
  3. Expected wait: access / deletion via the Disney privacy request portal or privacy email; Manage My Stuff account controls — Hulu's stated turnaround (we haven't independently timed a request yet).
  4. No self-serve option, or want a formal request? Contact Hulu / The Walt Disney Company — US Privacy Requests: mailto:privacy@hulu.com.

These steps reflect Hulu's documented process as of Jun 2026. The wait time is the company's stated figure, not yet independently measured by us.